“X” equals the X generation which includes people that were born between 1965-1980, now ranging in ages between 27-42.  The X-generation has always been a unique generation, so unique that they didn’t know what else to call this target market. Cultural experts named this target “X”, the variable that represents the unknown. 
           
This generation defies definition! We don’t easily fit into a box like our predecessors, The Baby Boomers.  X’ers see this as a good thing!  We’re unlike any other, unwilling to conform to the idealisms of society.  We don’t stay at a job we don’t like for very long.  Most importantly, we don’t stay in anything we don’t like for very long! 
           
X’ers are all about  striving to create the “360 Life” - focusing on all aspects of day-to-day living, including work, relationship, home life, and family.  You will hear many X’ers say, “Life is Too Short to NOT be Happy!”

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    • Individuals who have outgrown the typical club scene but would still like to mingle, dance, and socialize in a cool, eclectic, smoke-free atmosphere.

    • Individuals who are ready to connect with the diverse urban professional network in Atlanta.

    • Individuals who are looking for something new -  a refreshing break from the monotony.


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